Niko Negron

Niko, a native of Connecticut, moved to Jacksonville in 2011 and quickly found his place in the live event industry with PRI Productions. His passion for event production grew alongside his love for Jacksonville, a city he now proudly calls home.

After earning a bachelor’s degree in business administration from the University of North Florida in 2016, Niko was promoted to Event Producer at PRI Productions. There, he managed an impressive roster of clients, including the Jacksonville Jaguars, Ascension St. Vincent’s, and Baptist Health. His strong leadership and commitment to delivering outstanding results led to his rise in the company, and he now serves as the Vice President of Business Strategy and Logistics.

In this role, Niko supports asset acquisitions, strategic decision-making, and guiding the company’s overall direction. He leads a dynamic team dedicated to managing key relationships and events for both the Jacksonville Jaguars and Bold Events. Additionally, Niko oversees the Event Services Department, which encompasses Field Crew, Warehousing, Asset Management, Quality Control, and Prop Design.

Beyond his professional achievements, Niko is dedicated to giving back to the community. He serves on the boards of Becoming Collegiate Academy and the Jacksonville Chamber of Commerce Hightower Emerging Leaders Fellowship. He often volunteers with various local community organizations like Dreams Come True and Equality Florida.

In his spare time, Niko enjoys traveling and discovering new cultures and destinations. He’s also part of a few running groups and loves attending classes at San Marco Strong and Hot Spot Yoga.